After Two Consecutive Quarters of Stalled Traffic Growth, Restaurant…

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What hasn’t changed and won’t change is the consumer’s need for foodservice; it saves them time and provides them with an experience, says Bonnie Riggs, NPD Group’s restaurant industry analyst.

A confluence of squeezed consumer wallets, the rising cost of dining out, and changing needs and wants has brought the U.S. restaurant industry traffic growth to a halt in the first two quarters of 2016 and into the negative in the third quarter, reports The NPD Group, the leading global information company. Total foodservice visits declined by 1 percent in the third quarter compared to same quarter last year, and quick service restaurant traffic, which represents 80 percent of total…

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