Apple Watch sales to consumers set record in holiday week, says Apple's Cook

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By Julia Love
| SAN FRANCISCO

SAN FRANCISCO Sales of the Apple Watch to consumers set a record during the first week of holiday shopping, and the current quarter is on track to be the best ever for the product, Apple Inc Chief Executive Tim Cook told Reuters.

Responding to an email from Reuters, Cook said the gadget’s sell-through – a measure of how many units are sold to consumers, rather than simply stocked on retailers’ shelves – reached a new high.

“Our data shows that Apple Watch is doing great and looks to be one of the most popular holiday gifts this year,” Cook wrote.

“Sales growth is off the charts. In fact, during the first week of holiday shopping, our sell-through of Apple Watch was greater than any week in the product’s history. And as we expected, we’re on track for the best quarter ever for Apple Watch,” he said.

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