Many people are getting reluctant for email marketing as they are thinking that email marketing is getting dead because of increasing social media , but their thinking is wrong as email marketing should not be taken for granted however if you are following the best practices of email marketing then you can achieve incredible results.
If your emails are not getting delivered to the inbox that is because of bad reputation so if you want to improve the reputation of your email then get it certified as it will help in proper email deliverability. After getting certified your email will be considered as reputable for the ISP and thus it will directly send your email to inbox of recipients. Apart from building reputation it will be helpful for long term in brand building as well. It will also reduce the chances of blocking of messages for number of times.