In an economy that has made a significant switch to e-commerce over the past several years, it’s important to be very in tune with channel management. Companies who manage their channels appropriately understand the various opportunities with each. They understand which channels are performing the best and what changes can be made to create the biggest impact.
When it comes to channel marketing, many companies rely on partners. These partners are selling your brand as well as the brands of many other companies. You need to understand this first and foremost. Beyond that, you need to strategize in order to effectively stand out from your competition.
A partner program is a great way to make an impact within any kind of channel. If you have an e-commerce channel, your partners will be other websites that sell your product. If you have a retail channel, your partners will be other…