CISCRP Launches Clinical Trial Volunteer Awareness and Recognition Campaign in USA Today

The Clinical Trials supplement features educational articles and inspiring stories about clinical research for patients and the public.

It is only in collaboration with patients that we can advance medical innovation and truly improve the health of people around the world.

The nonprofit Center for Information and Study on Clinical Research Participation (CISCRP) announces that it is launching a new campaign, The National Clinical Trial Outreach and Awareness Initiative, to reach millions of Americans. Several times each year – beginning with USA Today on May 12th – CISCRP will be producing and distributing educational supplements in major national newspapers designed to inform the public and patients about the clinical research process.

Each supplement will include educational feature articles and messages about the important role that clinical research volunteers play in advancing public health. In this first edition on Clinical Trials, CISCRP has teamed up with several leading organizations including TransCelerate Biopharma Inc., Biogen, Merck, Pfizer Inc., Janssen Pharmaceuticals Inc., Segal Institute for Clinical Research, and Praxis to develop the educational and laudatory materials. The USA Today supplement hit newsstands in a number of major cities including Boston, New York, Phoenix, Washington D.C., Baltimore, and Los Angeles.

Although an estimated 75,000 clinical trials are conducted each year for severe and debilitating disease conditions, the majority of the public and patients report knowing very little about clinical research and where to go to learn more. CISCRP is launching The National Clinical Trial Outreach and Awareness Initiative to raise the visibility of clinical research, to provide general education, and to elevate the level of public and patient preparedness to navigate the clinical research process. The current supplement is expected to reach more than 20 million people through print and digital channels.

“Clinical trials are the life blood of scientific invention, and the generosity of study volunteers is essential as we work together toward medical breakthroughs that can have a lasting impact on people’s health, well-being, and welfare,” said Andy Lee, Senior Vice President of Global Clinical Trial Operations at Merck Research Laboratories. “Merck salutes the patient volunteers who are helping to push the boundaries of science, and helping ensure better health for society today and for generations to come.”

Recognizing those study volunteers who do participate in clinical trials is essential to spreading awareness about the important role that they play in the clinical research process and in improving public health. Murray Abramson, Vice President of Global…

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