CJRW has been awarded a five-year, $34.5 million advertising, marketing and public relations contract for the Arkansas Scholarship Lottery pending a 14-day protest period and subsequent review.
The procurement office for the state’s Department of Finance and Administration posted the “anticipation to award notice” on its website Tuesday. CJRW, a Little Rock firm that is also under contract with the Arkansas Department of Parks and Tourism and the Arkansas Economic Development Commission, was selected by a three-person evaluation committee.
Other finalists were Mangan Holcomb Partners and Ghidotti-Vines, a partnership between Ghidotti Communications and Vines Media. Mangan Holcomb Partners has had the account for the past 18 months.
Expected start date of the contract is Jan. 8. Both CJRW and the lottery can agree to two additional one-year…