Taking advantage of the very best in fabric labels is one outstanding way to ensure that potential buyers and repeat customers are aware of the efforts fashion designers and manufacturers are making towards saving the planet.
Los Angeles, California (PRWEB)
May 18, 2017
A May 8th article on Refinery 29 describes what writer Rachel Selvin states is the enormous environmental impact of the fashion industry, including such factors as outsize water consumption for growing cotton as well as emissions produced by manufacturing and transporting textiles. Hi-Tech Printing & Labelling Inc. notes that there’s every reason for companies who are doing their best to engage in more sustainable practices to share that information with consumers. They note that taking advantage of the very best in fabric labels is one outstanding way to ensure that potential buyers and potential repeat customers are aware of the efforts fashion designers and manufacturers are making towards saving the planet.
Whether committed fashionistas or more casual consumers, clothes buyers are not simply paying for something to cover their body, says Hi-Tech Printing & Labeling Inc., they are buying into a particular vision of how they see themselves. Labels, while needed for such basic purposes as branding and communicating information about a product’s make-up or care, present a real opportunity to inform consumers about the commitment to sustainable practices that may have gone into the making of a product. This information may be as simple as “made with 100% organic fibers” or may offer more detailed information about the specific steps that were taken to reduce the item’s environmental footprint, says the manufacturer.
Hi-Tech Printing & Labeling Inc. adds that companies that want to make a more detailed and/or a more elaborate statement may want to look at hang-tags as an additional element of their marketing efforts. These tags provide a great deal more space in which to place graphics as well as highly detailed information about how the product was made. They also allow for more messaging regarding the philosophy and approach of a manufacturer or designer. Done well, these kind of hang tags can provide clothing with an additional means of attracting the attention of consumers who may be browsing through a large department store or boutique, or who are rifling through a large number of items on a rack or display, says the label manufacturer.
Hi-Tech Printing & Labeling Inc. concludes by noting that the right kind of fabric labels can communicate a product’s message and help persuade consumers to not only make an initial purchase, but can establish a longer term relationship with a brand that may…