The question of how Virtual Reality will transform creative industries such as Film is a big one, but Cannes certainly seemed like an appropriate place to tackle it.
So in between attending red carpet screenings, gawking at mega yachts and indulging in some celebrity spotting (Nicole Kidman, Colin Farrell and Mads Mikkelsen all in one day!) I attended a series of talks and panels hosted by HP, most of which revolved around the interplay between technology and creativity, with VR being a hot topic.
“Believe me, when we are looking at VR today we are looking at the punch cards of our generation. We are operating in DOS 3.0,” said Shane Wall, HP’s Chief Technology Officer and head of HP Labs, which also happens to be the world’s longest standing corporate research labs.
Yes, he concedes, there are limitations with both AR and VR technologies – Virtual Reality can feel isolating as it shuts out the outside world and there are issues with display and field of view with Augmented Reality, but those are the limitations of today, and we will move beyond that, perhaps much more quickly than we might think.
“These are the pieces that will create the clay with which we’ll build the experiences of tomorrow, experiences we can’t yet imagine today.”
HP has been the technology partner for the Cannes Film Festival for the past 14 years, but you can trace back the company’s filmic pedigree as far back as 1937, when Bill Hewlett and Dave Packard worked with the Walt Disney company to provide them with audio oscillators that were later used in the first screenings of Fantasia, showcasing some seriously ground-breaking sound design technology for the time.
And that model of co-creating products with large-scale creative partners is one they carry on to this day according to Kate Swanborg from DreamWorks, which has been an end-to-end HP studio for more than 15 years. In an…