Khloe Kardashian’s new fashion label Good American made $1 million in sales on the first day of its launch, according to the brand, making it the “biggest denim launch in history.”
The jeans brand, which the reality TV star founded with Emma Grede, made its debut on October 18 with three styles, available in a size-inclusive range of 00 to 24. Despite fashion’s current focus on wide cuts and rigid denim styles, the duo have focused on body-skimming, flexible pieces with reinforced waistbands to eliminate any gap between the waist and hips. And while the ‘Good Legs’ skinny fit and ‘Good Cuts’ boyfriend fit have obviously fared well, it is the high-waisted skinny jean ‘Good Waist’ that has been a runaway success, selling out twice since the launch.
Grede has attributed the success to the duo’s attention to detail, saying: “Making curves look good is not just something we say, it’s a…