If promises of massive Memorial Day weekend sales and images of mattresses are taking over your social media feeds, you aren’t alone.
In the United States, many holidays and events have become ubiquitous with the sale of certain products. Memorial Day marks the beginning of summer-themed products, leading up to the Super Bowl big-screen TV sales are popular, and Presidents Day is all about cheap mattresses, according to Tobe Berkovitz, a professor of advertising at Boston University said in a February interview.
“It doesn’t take much to turn a national holiday into a mattress-buying holiday,” Berkovitz said.
Leading up to Memorial Day weekend, many tweeted jokes about the mattress sale frenzy.
Others tweeted that people should remember what Memorial Day is really about.
There’s a reason why companies choose Memorial Day weekend to hold the biggest sales, according to Puneet Manchanda, an Isadore and Leon Winkelman Professor of Marketing at the University of Michigan.
High-ticket purchases like mattresses aren’t an impulse purchase, so the the three-day weekend allows consumers to think before they buy, Manchanda said in a February interview.
“If you look at a mattresses, it’s a product category that consumers interact with every day, but a lot of low involvement,” Manchanda said. “A product like a mattress, you need time to go there check it out with significant other or partner and that creates a lot of barriers to just buying it on any…