As a new generation of corporate messaging tools makes its mark, Glenn Elliott discusses how they can drive organisational performance
It would be hard for many of us to imagine what it would be like if we suddenly lost access to SMS texts, iMessage, WhatsApp, Facebook Messenger, or whatever your personal poison is. But recently the market for instant messaging at work has also been hotting up, too. Salesforce Chatter has been at it for years – as has Yammer, which Microsoft bought for $1.2bn in 2012. More recently, an application called Slack has been ripping through technology companies like a knife through butter.
In fact Slack has been reported as (maybe) the fastest-growing B2B SaaS business in history. Launched in February 2014, its daily active users grew to 500,000 in the space of 12 months. The following year, its daily user count jumped to an incredible 2.7 million…