College-bound teens say that official university websites are their single-most important source of information. Our research reveals what they like — and don’t like — on .edu websites. Though we talk with teens all the time, some findings surprised us.
Chicago, IL (PRWEB)
December 05, 2016
College and university websites serve many constituents, including current students, faculty, and alumni. But most institutions consider prospective students seeking admission to be the most important audience. With continued competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets, coupled with a continued rise in digital and social media influence on students,…