Despite having offices in many countries, we are not a massive corporation or conglomerate. But this doesn’t mean though we’re not engaged in environmental issues. EMM decided it would be good to differentiate sustainability on a corporate and a smaller company level.
Whilst it is evidently easier to be conscious of the environment at work and to be less wasteful, however, it is more complex on a commercial basis & a more professional approach is needed to measure benefits and have parameters put in place.
Advertisers in the media sector can play a very important, educational role in shaping public opinion and potentially creating the more sustainable world of tomorrow. More and more companies in this sector are using their power to influence consumers (Time Warner, Guardian Media Group). However it is very difficult to measure the size of…