Rande Gerber.Astrid Stawiarz / Getty

He’s the husband of Cindy Crawford, best friend and business partner to George Clooney, and father to two super models. He has a net worth of $100 million.

Yet despite his success and the company he keeps, you’ve probably never heard of Rande Gerber.

What started as a modeling career quickly turned into a booming nightlife and entertainment business.

Alongside his brothers Scott and Kenn, Rande launched The Gerber Group, a chain of luxury bars, restaurants, and lounges across the US and Europe.

His latest venture is a real passion project: He founded one of the fastest-growing tequila brands in the world with George Clooney and Mike Meldman in 2013, a company which he now manages himself.

Gerber says his life is pretty busy. Business Insider caught up with the entrepreneur to hear more about how he built his empire — and what his 9-to-5 looks like.

Scroll down for a look at a day in the life of Rande Gerber.