With the goal to create communal spaces for the modern office tenant, Beacon Capital Partners, the property owner of Washington, D.C.’s trophy office building and civil rights landmark Terrell Place, has redesigned their lobbies with a selfie-approved and -encouraged visual experience that is on 24 hours a day, seven days a week. Manhattan-based experiential design firm ESI Design was behind the renovation of the D.C. building.
The LED display was first revealed in July with images of blossoming cherry blossoms, fireworks, and Washington, D.C. architecture. Now, the display offers four fall and winter themes that transition throughout the day. Images include fall leaves slowly changing color, a close up of a wreath with sparkles, and frosted cherry blossom branches.
This visuals also respond to movement. When visitors pass by the LED screens, tree…